Posts Tagged ‘Communication’

Your Brain is Not Normal

May 27, 2009

No, you don’t have anything to be afraid of, so no need to go running to your local brain surgeon. Your brain is just fine. But it is not normal, contrary to the belief that we all hold. What I mean by that, is that we have come to normalize what we see from our vantage point: “I feel this way, I think think this way, my experience is XYZ; therefore it’s normal and everyone feels and thinks this way.” That couldn’t be further from the truth. Based on our experiences and education (formal and informal), we develop a certain prism that we apply to all subsequent events to help us understand them and place them within context of what we know. It is how we process and organize information. To add a level of complexity, our prism is constantly evolving, as we add more and more experience and education to our arsenal. Because my prism is different from yours, the same exact event can make us feel quite differently about it.

Ability to understand this nugget is the key to being an effective human being, whether it’s in personal or professional interpersonal communications, or in marketing to consumers or businesses. It’s really at the foundation of all communication. Before having a discussion with your significant other, writing that intraoffice e-mail, putting together that powerpoint deck for a presentation, writing that blogpost or sending that customer e-mail update, do a quick reality check. Try to step outside of yourself and say “Ok, I consider this normal, but does the person receiving my communication feel the same way? What prism will he / she apply to what I am communicating to him / her?” I know this sounds beyond elementary, but this is one of the biggest failures in communication. We all do it. I, for example, get so wrapped up in the social media world, that I assume that everyone blogs, tweets, podcasts, creates video content, mobile / web widgets and apps. Not so! Most people have no idea what any of those things are. However, I have come to normalize it, because those things are my reality. We are creatures of our respective environments, so please take a minute to try to extrapolate how other people’s environments and experiences have shaped their views, habits and responses to stimuli.

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And… There Goes the Neighborhood…

May 25, 2009

neighborhoodI, like many others, have been concerned about the rise of spam on Twitter. First, spammers would book a user name, follow a bunch of users, In hopes of auto-follows, then auto-DM those users with spam links (this is why I never auto-follow). Then, there has been talk of spammers latching on to a trending hashtag with an irrelevant spam message containing a link to an unrelated site. I have no issue with self-promotion, as long as it’s done tactfully, and is designed to add value to the conversation. By latching on to a trending hashtag, a spammer will appear in the search timeline for anyone tracking that topic, and thus gain great visibility.

spamNow, last night, as I was following my twitter stream before going to bed, I came across this link to a “guru” site promising to amass tons of twitter followers fast. It made me vomit a little. Real estate scams, now Twitter scams? This is fueled by the rise of a blind race for users, fueled by users like Ashton Kutcher and others who amass followers like it’s some kind of a competitive sport. Amassing followers may be fun, if that’s your type of thing: a popularity contest of sorts. But if you are looking to build value for yourself and your followers via Twitter, you will be wrong to follow this path. The Twitter community is all about building long-term relationships, listening and engaging before you speak, being authentic and being human. The 30 second spot is fading in efficacy, and brands looking to really engage their hard-to-reach customers must not use Twitter as a 1-way broadcast system. Which is why I am disappointed by these developments, but also think that spammers will soon realize that Twitter is not the right medium for amassing tons of followers non-organically and blasting them with a 1-way message. As Brian Solis said in response to this development (via Twitter, of course), “Those driven by the # of followers will find themselves alone as social Darwinism ensures the survival of the loyal+helpful.” And remember that there are no shortcuts to success, only hard work and producing quality content. There is no such thing as an “automated Twitter traffic machine”.

These developments, while not surprising, disappoint me. I am not surprised, because Twitter has definitley jumped the shark, and all popular digital communication methods get invaded with spammers after they become popular. But it does make me a little sad to see this behavior going on in a medium that we have come to love for its community feel. I guess this is what happens when web products start to cross the chasm.

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